Digitalism: An Art Manifesto

How hard could this be? Over several weeks in 2017 I spent pockets of time assembling photos that reflected my artistic vision for a juried exhibition. With over 20 years of photographs in my archive, I needed to explore what, if anything, connects my photos beyond composition, theme, time or person. What vocabulary could I use to describe my work uniformly? An hour before the submission deadline I realized I was at a total loss of how to summarize my artistic vision in words.

So…I took more photos. A lot more photos. And more importantly I traveled with an artistic partner. We stumbled into exhibits and museums everywhere we went: California, Massachusetts, Brooklyn, and Paris. Along our journey I chose to visit, consciously or unconsciously, works that just spoke to me for some reason or another.

I also took good notes. Patterns started to emerge of what I will call a new Digitalism. “New” mostly because this has nothing to do with the German electronic music duo of the same name. I started to create a taxonomy of the qualities I observed both in my own work, and in the art I enjoyed.

Digitization is the conversion (or sampling) of natural waves into digits for use by computers, and is visually represented by a step curve. In contrast, analog is the recording of natural waves in complete form, and is visually represented by a sine curve. The former looks like a staircase and the latter resembles a much friendlier wave you might want to surf.

Digitalism is a range of visual emphasis from an analog (or natural) to a digital (sampled) recording of our world. And within this spectrum there are five different streams or elements present in Digitalist work: Code, Pixel, Viz, Multiple and Analog.

‘Calculating the Universe’, Troika, 2014. Black & White Dice.

Code shares an inside-out view of digital art. It celebrates the craft of coding by including actual syntactical elements (snippets of of code) or by emphasizing iteration. Examples of the latter range from the kinetic arts of Arthur Ganson, to “Mine the Scrap” Certain Measures (Tobias Nolte et Andrew Witt), 2016 or “Life and Death of an Algorithm” Troika, 2017.

KTTV by Casey Reas, 2015

Pixel reduces the world to an assembly of blocks, using forms from ’80s style video games or Legos as the primary medium of expression for example. The work of Nathan Sawaya is a wonderfully literal example of Lego, and “The Big Wave” by Jean-Michel Othoniel freezes the impossible in a towering collection of bricks. “Glitch art,” such as Ultraconcentrated by Casey Reas, reduces digital images (and TV signals) to a smear of pixels bearing little resemblance to the original. The work of James Turrell is the most minimalist form of Pixel, shaping light into a singular experiential form such as Afrum I.

"Five Decades of US Crime" Shine Pulikathara, 2019.  Tableau Public Gallery.
“Five Decades of US Crime” Shine Pulikathara, 2019. Tableau Public Gallery.

Viz is the intersection of data science and art, and shorthand for the visualization of data. The purpose of Viz is to enlighten by balancing quantitative and qualitative information and the use of volumes and/or variety of data is what separates Viz from other streams of Digitalism. Bar charts, line charts and scatter-plots are Pixel without data.

Untitled. From Industry I. Jesse Weissman 2018

Multiple has evolved from a style attributed to Victor Victori “highlighting the many behind the one, unfolding all possible dimensions of a being in one all-inclusive piece of work.”  In Digitalism, Multiple includes objects and abstraction without an underlying data set (or algorithm) and in this way bears resemblance to Cubism. The lack of an underlying data set is what separates Multiple from Viz.

‘Waterfall’ Jesse Weissman, 2018

Analog remains true to original, natural form while employing digital tools or enhancements. In portraiture, the Selfie is a simple example. The image is captured digitally and typically any changes are intended to enhance the original subject. Filtered images are another example, such as the saturated landscapes that decorate our Windows (or Mac) Desktops. Abstract images are Analog when their visual ingredients remain largely recognizable.

Armed with this taxonomy, I looked back over the photography I had assembled for the exhibition and for the projects on my personal site. Am I a Digitalist? Professionally, I occupy the world of Viz and delight in creating new ways of exploring data in Tableau. And my art draws heavily from the Multiple stream, especially in my exploration of industrial themes. But a large part of my work echos a desire to return to a more analog world, grounded in tangible things, beautiful in its simplicity.

Do Ice Cubicles Freeze Innovation?

IKEA meets Office CubeThe fastest way to freeze innovation is to stick your employees in an ice cube tray.  “Clean, very white, and efficient” rarely describe the creative workspace.

In “A Capitalist’s Dilemma, Whoever Wins this Tuesday,” Clayton M. Christensen describes three types of innovations: Empowering, Sustaining and Efficiency.  Christensen argues that the US has under-invested in Empowering innovation that “transform complicated and costly products available to a few into simpler, cheaper products available to the many.”  I argue that large-scale irony happens when the workforce building Empowering innovation shows up to an office built for Efficiency.

“How do you like your new space?”

The truth is that I like the aesthetics of my new workspace, pictured above.  I live in a contemporary house, and I enjoy modernist design.  But I don’t think it’s the right design Al Gore's Officefor a team tasked with Empowering innovation. By comparison, take a look at this photo of Al Gore’s office space.  Countless stacks of research piled across a broad workspace. A triptych of flat-panel monitors serve a smorgasbord of information to the former Vice President.  We don’t need to know exactly what he’s staring at.  This is the portrait of an Information Artist delivering  Empowering innovation on a global scale.

In contrast, take a look at this photo of a garment factory in the 1970s.  Workers are organized for efficiency and provided just enough space for the tools of their trade and for temporary storage of the end product.1970s Textile Factory  And this is the industrial workspace we expect to see when Efficient innovation is the primary driver.  Assuming that this factory was operated in accordance with the fair labor laws of the time, there is nothing wrong with this use of space. We can assume that workers and management were in agreement about the purpose of the space.  This was a playground for Efficient innovation.  You can almost imagine the man standing at center with a clipboard and stopwatch, trying to figure out how to best organize workers, space, equipment and time to maximize production.

So what’s the problem with my clean, very white, efficient cube pictured above?

The issue is that the space is clean, very white, and efficient.  It was designed to support a factory of Information Workers.  One argument for the new design was that it increases collaboration.  The cube walls are only half-height.  Look at the picture of the textile factory again.  While there is no physical barrier to collaboration, we don’t see any hobnobbing either.  And why should we?  The purpose of the space is to get the craft done efficiently.  I haven’t seen any new collaboration since occupying my cube.  In fact, voices have dropped to a whisper.Holliston Mills Art Studio

But the real problem with my clean, very white, efficient cube is that my team does not identify with the Information Workforce.  We are creative professionals, Information Artists who prefer massive amounts of data served raw, messy and spilling across the monitors and tables.

A workspace needs to support more than the number of workers.  A workspace is an asset shared by management and staff towards a common innovative purpose.

Knights, Beer and Paid Content

Newspapers and books have been under fire lately.   Amazon’s Kindle has created a healthy market, and newspapers are looking more appealing for starting fires either to keep warm or to get the BBQ started.  Over the long weekend I purchased a copy of the Saturday Boston Globe on a whim.  And it was the best dollar I have spent in a long while.

I read about the Higgins Armory and decided to take the kids after learning that the museum was open on President’s Day.  We spent the morning enjoying a guided demonstration of armor and swords, and learning about the styles and evolution of armor around the world.

I read a review of seasonal beers, and decided to try a Samuel Adams Noble Pils this evening at The Met Bar & Grill.  It’s easy to drink and amazing with a burger.  I purchased a six-pack to share with the neighbors when they drop by.

I read most of my news online, using tools such as Feedly to organize the RSS feeds that interest me.  And while I feel well informed, my experience this weekend was a reminder that when buying a paper or a book I’m not simply buying news or information.  I’m also buying someone’s editorial or literary guidance.

And in an era of information overload, I’ll pay for sound guidance.

Can there be an app for that?