I just finished reading an article by Seth Godin, The Paralysis of Unlimited Opportunity, and I think it has an important lesson for entrepreneurs.  Since starting the Inbound Marketing practice at Walden back in early March, I notice most of my dialog with clients and partners is not about what’s possible.  Sure, we talk about timelines and budgets, and whether it’s realistic to double site traffic in less than a month.  But more often than not we’re sifting through all of the different ways we can accomplish what we want.

Want to enable eCommerce on a site or for your business?  There are a zillion different shopping carts and dozens of credible payment gateways.  Need to manage content more effectively?  Hundreds of CMS systems are a click away.  And tools for monitoring Social Media or SEO?  The ocean of options gets larger every day.  Have you tried to pick a cell phone lately?

In the 90’s we were preoccupied with what might be possible with Internet technology.  In 2010 we are overwhelmed with possibilities.  The Yellow Brick Road is gone and now we can get to Oz by bus, subway, train or plane.  And Seth’s guidance… artificially limit choices… is vital for entrepreneurial success.  There are too many choices.  The most successful business owners I know are expert at blocking out noise and just getting the work done.  It doesn’t matter whether you use a GPS, Google Maps, or that compass app for the iPhone.  All that matters is that you keep walking down your Yellow Brick Road.